2024年4月12日发(作者：)

SingMyRing

NameTones by SingMyRing (entertainment)

March, 31st 2010

Background

SingMyRing is a UK based company established in 2010. The

company specializes in developing Iphone apps, producing 3 for

the iTunes App Store. The company released two apps on the

App Store in the Entertainment category. The app NameTones by

SingMyRing was released on March 29th in the Entertainment

Category. The app didn't have any App Store reviews, no

mentions on review websites, no blogger reviews, the description

wasn't compelling enough, there was no App Store SEO analysis

and the app was not generating the expecting number of sales.

Challenge

Being new to the App Store, the client lacked experience in marketing new apps

on the App Store. The client also had to contend with an array of competitive

apps, based on similar principles.

Solution

The client chose our Base Marketing&PR package. ComboApp Marketing&PR

services generated 5 free positive reviews, wrote a new app description

according to App Store rules, created targeted keywords, optimized App Store

SEO and created and distributed a press release which was published in more

than 200 tech resources.

Results

NameTones was distributed to the media resources and was covered by

entertainment related online media news and review sites, generating over

10,000 vies and 21 trackbacks. This exposure helped the app, as it was

subsequently discussed on numerous tech forums and generated buzz on

twitter.

NYFX, Inc

Whoodl by NYFX, Inc (social networking)

April, 13th 2010

Background

INYFX , based in Colorado Springs, is an App Developer for the

iPhone, iPad, and iPod touch. Their latest app, Whoodl, allows

users to save and recall anyone's name instantly, elevating them

in business circles and allowing them to avoid awkward social

situations.

Challenge

Whoodl has had 3 updates since its release and was falling from

the Top list in the Social Networking category. The app had

begun losing its position and wasn't generating enough sales as

it had in the past.

Solution

ComboApp Marketing&PR services provided the client with a full range of

iPhone App marketing activities from our Base Package. It included: a revised

App description, creation of targeted keywords and the drafting and

distribution of a press release to spread the word about Whoodl.

Results

The App climbed to the 20th position in the iPad Social Networking category

and currently maintains the 30th ranking. Whoodl has been selected as a "New

& Noteworthy" and "What's hot" app on Apple's iTunes App Store. App sales

jumped to 20x their previous number after the campaign was launched.

We now have an ongoing relationship with the client, customizing additional

marketing services to fit their needs.

Testimonials

"I think you did a great job. You got us out there. I couldn't be happier, thank

you" - Ted Rubley, NYFX President.

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