2024年4月26日发(作者：)

戴尔公司企业管理分析

郑凯

（浙江科技学院 轻工学院,杭州 310023）

摘要

全球经济的快速增长，交通、通讯的迅猛发展，加上无处不在的互联网为IT

生产商向全球市场渗透提供了支持，越来越多的IT,ll造企业不断突破文化障碍打入全球

市场，无论哪一个国家的消费者都被众多的品牌所包围，市场竞争空前激烈。各个IT生产

企业在产品的设计研发、生产、渠道、促销、人员、服务、财务等各个方面展开全方位的

竞争。在这种情况下，在企业经营管理上要更加深入化和精细化，博采众长。本文就生产

管理，质量管理，营销管理以及人力资源管理四个方面来分析戴尔公司的成功秘诀。

关键词:戴尔；企业管理；供应链；直销

DELL ENYERPRISE MANAGEMENT ANALYSIS

Zheng Kai

(Light Achievement College ZheJiang University Of Science

&Technology,HangZhou, 310023)

Abstract

The rapid growth of the global economy, the rapid development of traffic,

communication, plus the ubiquity of the Internet for IT Producers to global market

penetration provides support, more and more IT, ll enterprise continuously break

through the cultural barriers made into the global market, no matter which

countries by many consumers are surrounded by the brand, market competition as

hot as ever. All IT manufacturing enterprise in the design of the product research

and development, the production, the channel, promotion, personnel, service,

financial, and other aspects of all-round competition. In this case, in the enterprise

management to the more thorough, and fine, takes the best. This paper

production management, quality management, marketing management and

human resource management four aspects to analysis the secret of success in the

dell.

Key words:Dell;Business Management;supply chain;direct selling