2024年5月31日发(作者：)

Mass Communication

Communication: transmission of a message from a source to a receiver.

Basic elements of communication

Who?

Says what?

Through which channel?

To Whom?

With what effect?

Conditions of communication

Sharing (correspondence)

Feedback

The process of creating shared meaning

Important Clause:

The media so fully saturate our everyday lives that we are often unconscious of their presence, not to mention

their influence.

Media often reduce us to mere commodities for sale to the highest bidder.

A fundamental theme of this book is that media do none of this alone. They do it with us as well as to us through mass

communication, and they do it as a central—many critics and scholars say the central –cultural force in our society.

There is no clear identifiable source or receiver.

All the participants, or interpreters are working to create meaning by encoding and decoding messages.

Mass communication is the process of creating shared meaning between the mass media and their audiences. Encoded

messages are carried by a media, that is, the means of sending information. When the medium is a technology that carries

messages to a large number of people---we call it a mass media.

Definition of Culture

The learned behavior of members of a given social group.

Contents of Culture

Patterned, repetitive ways of thinking, feeling, and acting

Functions of Culture

Guide of life style

Limitation of Culture

Unwilling or unable to move past patterned, repetitive ways of thinking, feeling, and acting.

Mass Communication and Culture

We are everyone involved in creating and maintaining the culture that defines us. We are the people involved in mass media

industries and the people who compose their audiences.

A culture’s values and beliefs reside in the stories it tells. Our stories help define our realities, shaping the ways we think,

feel, and act.

Mass communication has become a primary forum for the debate about our culture. The most powerful voices in the forum

have the most power to shape our definitions and understandings.