2024年6月14日发(作者：)
第一届全国高校商务英语竞赛真题
The First Invitational Contest of College Business English Knowledge
Directions: Mark A, B, C or D that best completes the following sentences.
1
This advertisement ______ the customers by bringing them back to their best memories.
A. distracts B. persuades C. resonate with D. takes over
2.
We need an advertising campaign that _______ customers to switch to our new calling plan.
A. encourages B. forces C. asks D. requires
3.
Based on the market survey, the marketing manager wanted to _______ the product’s shortcomings.
A. revoke B. address C. announce D. challenge
4.
The CEO of a company can be said to be “at the ______” of that company.
A. pinnacle B. summit C. helm D. center
5.
Their products were sold very well this year, therefore their profits went _____.
A. by the wayside B. through the roof C. on and on D. flying
6.
Not many people use this product, that is to say, the _______ for this product is weak.
A. request
B. call C. need D. demand
7.
The company decided to ______ a public letter announcing the retirement of their CEO.
A. issue
B. ensure
C. spread
D. invoke
8.
Through three hours hot discussion, they finally______ a deal.
A. put out
B. come across
C. hammer out
D. decide on
9.
There is no progress being made at the talks, so the cooperation is at a _______.
A. standstill B. bankruptcy C. landslide D. blind path
10.
We’re ______ a new series of our most popular products this winter.
A. giving B. showing C. having D. launching
11.
We ______ about 500 new customers as a result of this summer’s trade show.
A.
engendered
B. generated C. endangered
D. encountered
12.
A “qualified” lead is a potential customer that has______.
A. expressed interest in your product
B. not expressed interest in your product
C. enough money
D .enough time
13.
A person who attends a trade show is called______.2
A. an attendant
B. an attendee
C. attentive D. attention
14.
Make sure you __________ and prioritize all the leads that you generated at the show last week.
A. category
B. categorization
C. categorize D. categorizes
15.
Another word for trade show is ______.
A. convention B. trading show C. company show D. fashion show
16.
Apple, Huawei, Samsung and Motorola are all the ________ of mobile phone producers.
A. leading playing B. good players C. leading players D. good plays
17.
The biggest industry trade show of the year _________ in New York from October 8-10.
A. takes part B. takes place C. takes time D. takes around
18.
We ______our mortgage last year so we have no debts now.
A. paid out B. paid up C. paid off D. paid on
19.
You can get 3% _____ on your savings at our bank.
A. mortgage B. loan
C. fund
D. interest
20.
It’s essential we ______ good relations with potential business partners.
A. maintain
B. break
C. repair D. maintenance
21.
The bookcase we bought was very easy to ______. There were detailed instructions in the box.
A. disassemble
B .assemble
C. arrange
D. manage
22.
The balance sheet is a statement as of a certain date of assets, liabilities, and ______.
goods
B. gross worth
worth
assets
23.
A good business plan defines your business and __________your goals.
A. indents
B. idealizes
C. defines
D. identifies
24.
A list of your assets, liabilities and net worth is what's known as a __________ sheet.
A. balanced
B. balancing
C. balance
D. balances
25.
Many new business owners rely on __________ to start and develop their business.
A. outer funding
B. outside funding
C. other funds
D.
domestic
funding
26.
A cash ____________ analysis is an analysis of a company's financial "health".
A. flow
B. flowing
C. flood
D. frequency
27.
Your business's ____________ refers to how easy (or difficult) it is to market/promote it.
A. market survey B. marketability C. market plan D. market share3
28.
Any bank will want to make sure your business has a good chance of being _________ before giving
you a loan.
A. profit-oriented
B. profitable
C. profit-sharing
D. profitability
29.
The stock market was down 400 points, but finished up 50 points. What are some of the reasons for this
________?
A. turnaround
B. turndown C. turnoff D. turnabout
30.
I'm sorry, Mr. Davis, but your check hasn't _____________ yet.
A. transferred
B. claimed C. issued
D. cleared
31.
I keep half of my savings in an account, and the other half in a ____________ at my bank.
A. safety box B. safe-deposit box C. safe-keeping box D. safe
32.
Facebook recently launched a mobile ____________.
A. platform B. zone C. copy D. type
33.
The last project I was working on had a tight deadline, so once decisions were made, we couldn't _____.
A. rework B. move backwards C. backtrack D. move forward
34.
It's my job to ensure that all the work is done to _____________.
A. specifics B. speculation C. specifications D. specialization
35.
I use Critical Path Analysis to _________ and manage complex projects.
A. stall B. schedule C. sketch D. specify
36.
A term such as "significant progress" is ambiguous. It's open to _____________.
A. interpreters
B. interpretation
C. translation
D. argument
37.
This contract ______________ that your company will be the sole provider of catering services for our
events.
A. issues B. endures C. ensures D. insures
38.
When one speaks of _______________ differences, one is saying that there are substantial differences
in the negotiating parties' positions.
A. hollow
B. expanded
C. deep
D. wide
39.
If we want to sign this contract successfully, we have to _____ these differences as soon as possible.
A. iron
B. iron out
C .iron through
D. iron up
40.
"I've always done my best to show that I appreciate the ______ _ and achievements of every member of
my
team."
A. trials
B. attempts C. efforts
D. costs4
41.
"In my last two positions I have proven myself to be ____________ at resolving any problems
that customers might have.
A. outlandish
B. resilient
C. effective D. efficient
42.
"When there are competing priorities, I usually make my decision on a ____________ basis."
A. problem-by-problem B. challenge-by-challenge
C. side-by-side D. case-by-case
43.
In the modern business world, people aren't used, they're ___________.
A. leveraged B. leveled C. led-on D. lowered
44.
Actually, in many an office environment, people aren't even people anymore - they're ____________.
A. resourceful B. resonance C. resources D. source
45.
You can discuss with Mr. Zhang, because he takes ___________ of the process of this contract.
A. own
B. over
C. owner
D. ownership
46.
Sending someone a "hidden" copy of an email is known as ___________.
A. cheating B. cc-ing someone
C. bcc-ing someone D. forwarding
47.
You should always use appropriate, businesslike language in all ____________ communications.
A. electronic B. electric
C. electrode
D. elective
48.
The unemployment rate has been holding _________________ over the past couple of months.
A. steadfast
B. sturdy
C. steady D. still
49.
This company's debt ________________ is pretty high.
A. management B. load C. consolidation D. work
50.
Low interest rates were one of the ____________ factors of the current financial crisis.
A. promising B. presupposed C. precipitating D. preparing
51. The important banking document is said ______ into Chinese.
A. to have translated B. to be translate C. to have been translated D. to translate
52. It will be difficult to dissuade the general manager now that he ______ his mind.
A. is making up B. made up C. has made D. has made up
53. He will probably be awarded a Nobel Prize on account of his ______ achievements in economics.
A. high B. worthwhile C. outstanding D. powerful
54. The business negotiation seemed to have ______ only a short time, although the clock said it had
gone
on for more than an hour.
A. cost B. lasted C. spent D. passed55. In the world of business, ______ is not always easy for women to
do the same things as men.
A. this B. it C. she D. that
56. Without someone to______ for advice, making the best choice can be difficult for the customer.
A. turn to B. turn up C. turn over D. turn on
57. He went there ______ meeting some of his friends.
A. hope B. hoped C. in the hope of D. with the hope of
58. The plane ______ a few minutes after it took off and most of the passengers died.
A. collided B. crushed C. crashed D. smashed
59. ______, The new employees complained that they couldn't work in the office where there is no air
conditioner.
A. Being a hot day B. It being a hot day
C. It being hot a day D. Because the day being hot
60. He was employed as an interpreter to the boss because he was ______ in three languages.
A. intimate B. proficient C. efficient D. sufficient
61. Which of the following is considered as a good example of monopolistic competition?
A. U.S. agriculture B. Stationery store C. Steel industry D. Public utility
62. Which of the following company is most famous for its excellent reputations in their responsibility to
their
customers?
A. Continental Airlines B. General Electric C. Lexus D. Toyota
63. Which of the following types of payments are usually received by an exporter as an ongoing payment
calculated as a percentage of the license holder's sales?
A. flat fees B. royalties C. agent fees D. direct investments
64. Which of the following is NOT the step of formulating a company’s strategy?
A. Setting strategic goals B. Matching the organization and its environment
C. Defining corporate culture D. SWOT analysis
65. The ________ is the flow of information, materials, and services from raw-materials suppliers through
stages in the operations process until the product reaches the end customer.
A. distribution chain B. supply chain C. service channel D. distribution channel
66. Maslow's theory recognizes that ________.
A. people are basically motivated by the same things
B. lower- and higher-level needs can be motivators at the same time
C. the hierarchy of needs does not apply to everyone
D. physiological needs take precedence over safety and social needs
567. Jean’ s paycheck is calculated by the number of weekly working hours times her hourly rate. Jean is
paid
under a ________ system.
A. crowdfunding B. salary C. profit sharing D. wage
68. The sales manager is teaching the sales representatives how to use a new e-mail system while they
are
seated at their workstations. This is an example of ________.
A. on-the-job training B. vestibule training C. off-the-job training D. incentive training
69. Which type of business is owned by its customers?
A. Public company B. Private company C. Mutual company D. Multinational company
70. Which of the following is an external stakeholder?
A. Shareholders B. Customers C. Suppliers D. Pressure groups
Answers
1． C
2． A
3． B
4． C
5． B
6． D
7． A
8． C
9． A
10．D
11．B
12．A
13．B
14．C
15．A
16．C
17．B
18．C
19．D
20．A
21．B
22．C
23．D
24．C
25．B
26．A
27．B
28．B
629．A
30．A
31．A
32．A
33．C
34．C
35．B
36．B
37．C
38．B
39．B
40．C
41．D
42．D
43．A
44．C
45．D
46．C
47．A
48．C
49．B
50．C
51．C
52．D
53．C
54．B
55．B
56．A
57．C
58．C
59．B
60．B
61．B
62．C
63．B
64．C
65．B
66．D
67．D
68．B
69．C
70．D
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