2024年5月6日发(作者：)

摘 要

摘 要

在经济全球化的同时，世界各个国家、民族的文化同样在激烈碰撞，如何做好

销售包装，使我中华民族五千年的文化继续屹立世界文化之林不倒并走出国门，得

到世界人民认同，则成为销售包装的时代课题。包装设计不仅仅是一门技术，确切

地说它更是一门艺术。在销售包装设计中运用中国传统的装饰艺术，不仅提升了包

装设计的精神层次，而且更加体现出了中国传统装饰艺术在当今社会的人文和商业

价值。鉴于现有餐具包装尚停留在功能包装阶段，只有简单的图形，造型。本文从

市场、消费者、文化、品牌角度考虑，针对三个不同品牌的餐具，提出新的设计方

案，并做出三套完整且具有实际应用价值的餐具包装设计。三套方案分别针对六头

黑色中国风酒具套装、法国Buddha 18-10不锈钢西餐餐具以及连年有余家庭装餐盘

进行包装设计。第一套方案针对六头黑色酒具套装的民族气息，选用了中国古典博

弈的黑白棋文化来彰显此套餐具的特色，产品主题为黑色和与之辉映的白色。第二

套方案针对现今西餐餐厅中餐具的提供方式在卫生上欠妥当，提出一套可在餐厅中

用于陈列餐具和用餐必备用品的木质包装。第三套方案是一套餐盘的设计，通过连

年有余的美好寓意，给人以温馨的，家的感觉。

关键词：销售包装；中国风元素；实用性

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Abstract

Abstract

In view of the existing tableware packaging only remain in the functional packaging

stage，only a simple graphics，modeling. From the market，consumers，culture，brand

point of view，the three brands of tableware，put forward a new design. In the economic

globalization at the same time，the various countries of the world，national culture is also

in the fierce collision，how to do a good job of sales packaging，make our5000-year

culture of the Chinese nation to stand erect forest of the world culture does not fall and go

out of the country，by the world people's identity，has become the topic of the times sales

packaging. Packaging design is not only a technical，rather it is an art. In commercial

packaging design in the use of Chinese traditional decoration art，improve the packaging

design of the spirit level，but also reflects the Chinese traditional decorative art in modern

society cultural and commercial value. The design made a total of three complete set and

has the actual application value of packaging design. Three sets of plans respectively

according to six head black Chinese wind wine set，France Buddha18-10Western stainless

steel tableware and household equipment tray for packaging design. The first set of scheme

for six head of black wine set national flavor，products subject to black and white I

embraced，decided to choose Chinese classical element of Weiqi culture demonstrate this

set of tableware characteristics. Second sets of plans for today's western restaurant

tableware is provided by way of the health of the defect when，put forward a set of

available in restaurants for dining tableware，wooden packaging supplies. The third

scheme is based on a set of family dish design，through the Chinese classical traditional

forms and colors of a family of three in a harmonious atmosphere, to give people a

warm，family's feeling.

KeyWords：sales packing; element of china; practicability

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